There's a new worse tradition in Tollywood and this is in connection with the titles of the star hero films that are in various stages of production. 

The makers of Ram Charan and Shankar's RC15 took a year to announce Game Changer as the title of the film. This came after constant pressure from Charan's fans.

And then, there's still no update on whether Prabhas and Nag Ashwin's film has been titled Project K or it has an affirmative title. They have also announced the release date but without the actual title of the film.

Same is the case with Jr NTR's NTR30 as there's no update on the actual title of the film. This reflects the sad state of affairs in Telugu cinema.

The situation is even worse with SSMB28 as the makers released a new poster even without the title imprinted on it. 

Releasing promotional material even without the title is a poor strategy as it isn't wise to start promotions without the actual title of the film.