Personifying the youth’s unwavering passion and unshakable spirit through its disruptive narratives, Pepsi unveiledyet another rendition of its empowering new brand positioning ‘Rise Up, Baby!’. The campaign features actress, youth icon and an inspiration for women across the country, Samantha Ruth Prabhu.With this campaign Samantha joins Pepsi’s star-verse as one of its newest brand ambassadors.
All set to redefine the clichés around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them.Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life.
The gripping campaign through its powerful three words, ‘Rise Up Baby’, pays homage to the free-spirited women who do not let others define their worth, and march to their own rhythm. Samantha Ruth Prabu is an embodiment of a non-conformist women who is confident with her personality and lives her life the way she wants to. She is looked up by millions of women across the country as an inspiration for standing up for herself through every challenging situation. Pepsi®’s new campaign, featuring her lively and resilient persona, aims to inspire every woman out there to own their life with unwavering self-confidence, authenticity, and mettle. The campaign reverberates the irrefutable truth that the modern woman is truly indefatigable and nonchalant in the pursuit of her dreams and callings.
Speaking on the campaign, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Pepsi has always strived to reflect the synergy of the younger generation. Through our last two campaigns, we aimed to portray the irrepressible spirit of the youth as they rise above societal norms. For this campaign, our focus was to offer an empowering campaign for the woman of Indiaand pay a tribute to their unwavering self-belief and self-confidence. Samantha Ruth Prabhu is the epitome oftheindependent, bold, and free-spirited modern Indian women, and therefore resonates perfectly with our positioning of ‘Rise UP, Baby!’. We welcome Samantha to the Pepsi family and are extremely thrilled to work with her for many more disruptive campaigns going forward.”
Commenting on the campaign, actress Samantha Ruth Prabhu, said, “I strongly believe that women should always follow their hearts, shattering the stereotypes that society has set for us. The campaign, was therefore, even more special for me as it exemplifies the unshakable and persistent spirit of the women of this generation while inspiring them to wear their quirks on their sleeves. I am truly excited to be associated with Pepsi and cannot wait for fans to get inspired by the campaign and ‘Rise Up, Baby!”
Star hero Suriya's prestigious movie 'Kanguva' is set for a grand worldwide theatrical release on October 10, coinciding with the Dussehra festival. This eagerly anticipated film is being distributed in the Nizam area by Mythri Movie Distributors, a renowned distribution company known for bringing numerous super hit films to audiences.
The association of Mythri Movie Distributors with 'Kanguva' has only increased the excitement surrounding the film. Directed by S
Allu Arjun sported a full-on rugged and chiseled look in Pushpa. This was one of the major highlights of the whole film.
As per reports, Bunny could be elevating his looks further in the second part - Pushpa: The Rule.
Apparently, Allu Arjun is taking a more rugged and raw approach for the second part as he is growing long hair and a thicker beard for the second installment. It is heard that there will be more cosmetic changes to Bunny's look in the second part.&
The highly anticipated teaser for Bobby Deol's latest film, Bandar, has dropped, giving a thrilling and dark glimpse into the life of a fading television star, Samar, whose world unravels after being accused of a serious crime. Directed by acclaimed filmmaker Anurag Kashyap, the crime thriller plunges into the darker side of fame, downfall, and public humiliation. The teaser opens with a nostalgic 90s retro score as Samar, played by Bobby Deol, walks onto a stage, desperately trying to maintain
Pawan Kalyan is a super busy man now with multiple new commitments. He had recently announced the projects with Sujeeth and Harish Shankar which are bound to hit the floors very soon.
As per the latest updates, Pawan Kalyan has greatly spiked his remuneration demands as well. He is going super strong in terms of financials as a result of the same.
Apparently, Pawan Kalyan is charging over Rs 75 crores per project now, making him the highest paid regional star i
Koratala Siva tasted a dud with megastar Chiranjeevi’s Acharya which was a mega disaster at the box office. So the stakes are naturally high on his next film, NTR30 which has Jr NTR in the lead role.
As per the latest reports, Koratala has decided not to be involved with the business aspect of NTR30 this time around.
Previously, Koratala was heavily involved with the business of Acharya and that backfired big time as the film turned out to be a huge dud.&
The official announcement of the NTR and Trivikram Srinivas project has created huge buzz across Telugu cinema, but the concept poster has also triggered debate on social media. The film, expected to be a grand mythological drama based on Lord Subrahmanya, also known as Lord Murugan or Kartikeya, is already one of the most discussed upcoming projects in Indian cinema. NTR Trivikram Poster Starts Online Debate The announcement poster received a strong response from fans, especially because it bri
Social media is loaded with rants pertaining to the Telugu political space. Now a heated verbal brawl between YCP and JanaSena’s Pawan Kalyan has become the hot topic.
Going into the story, Pawan Kalyan had recently tweeted about the AP government’s order on banning public meetings and road shows.
“Yatras and public meetings can be done by you for a decade in the name of Odarpu Yatra, but when the opposition parties do it while in power, you b
Two Telugu directors Gopichand Malineni and Bobby had two releases - Veera Simha Reddy and Waltair Veerayya respectively. Both films released this Sankranthi and went on a strong run at the box office.
While both these films are hits, there’s very little to attribute this success to the directors.
Veera Simha Reddy ran more on Balakrishna’s mass appeal and his trademark mass sequences. There’s very little on story freshness front.
National award winner and Kollywood star Suriya is in a never-before-seen-avatar in period saga Kanguva and the recently released glimpse stuns everyone. It is evident that director Siva and his team are set to present a unique, larger-than-life epic fantasy film, which is rooted in the Tamil culture, for global audiences. Bollywood talented actor Bobby Deol is playing the powerful role of Udhiran in this movie.
With each promotional material, hopes for this biggie grow stronger. Th
The shooting of Pushpa 2 had been halted for a long time now. The makers are, for some reason, taking their own sweet time to materialize the project and commence the shoot.
The latest news is that Allu Arjun has finally taken it upon himself to take the project onto the floors. He has allotted the dates for the project starting from tomorrow.
The opening schedule of Pushpa will start in Hyderabad tomorrow, the 12th of December and related arrangements have been made
