Pawan Kalyan's upcoming film, Bro is releasing on the 28th of this month and this film is hitting theaters without much hype, owing to the lack of good promotional material.

The fact that the film is a remake of a Tamil film titled Vinodhaya Sitham which itself didn't do well in the original language of Tamil has now dampened the mood on Bro.

However, that isn't affecting the pre-release business of Bro now as the film has reportedly done a staggering pre-release theatrical business of Rs 100 crore.

People Media Factory have sold the film for super high prices. They have multiple films in the pipeline so they are ready to compensate in case things go south and that is the reason why buyers have invested so very heavily in the project.

But the Rs 100 crore bet on Pawan Kalyan is a super huge one anyways and it has to be seen if he can deliver the goods with this film now.

Bro has Pawan and Sai Dharam Tej in the lead roles. It is directed by Samuthirakani. The film is releasing on the 28th of July, as mentioned earlier.