Chiyaan Vikram, renowned for his dedication and versatility in Indian cinema, is currently channeling his efforts into promoting his latest film, "Thangalaan." Despite mixed reviews for the film across Tamil and Telugu states, Vikram has taken an aggressive approach to its promotion in Telugu regions. With his presence in Hyderabad and active participation in media interactions and public events, Vikram is leaving no stone unturned to attract Telugu audiences and boost the film’s visibility.

During the recent Independence Day weekend, Tollywood saw the release of two high-profile films: Ravi Teja’s "Mr Bachchan" and Ram Pothineni’s "Double iSmart." Both films, alongside the Telugu-dubbed version of "Thangalaan," received lukewarm receptions. The lack of sustained promotional activity for these films has impacted their box office collections. In contrast, Vikram's commitment to promoting "Thangalaan" has been notable, as he engages directly with audiences and media, aiming to create a positive wave for his film.

Vikram’s focus on Telugu promotions, despite the film’s mixed critical reception, highlights his strategic approach to navigating the competitive film landscape. By capitalizing on the limited buzz around the other releases, Vikram hopes to draw audiences to "Thangalaan" and turn the tide in favor of his film. His proactive stance could potentially make a significant difference in the film’s performance, showcasing his resilience and dedication to his craft.