In a refreshing shift in movie promotion strategies, the upcoming Telugu film Devara is embracing a new trend. Traditionally, promotions involve interviews conducted by popular anchors, journalists, or influencers. However, for Devara, this approach is being innovatively reimagined. The film's promotional campaign features interviews conducted by well-known young heroes Siddhu Jonnalagadda and Vishwak Sen. Both actors, who are avid fans of Jr NTR, recently interviewed him along with director Koratala Siva. These interactions have sparked considerable excitement among fans, and the full interview is eagerly awaited on social media.

The film’s promotional activities extend beyond this unique interview format. The team behind Devara is leaving no stone unturned to maximize hype before its release. Jr NTR, along with co-stars Saif Ali Khan and Janhvi Kapoor, has been actively involved in various interviews and shows. The promotional strategy also includes a high-profile interview conducted by Sandeep Reddy Vanga, and a dual promotion event where Jr NTR and Alia Bhatt appeared together to promote Devara and Alia's upcoming film Jigra, hosted by Karan Johar.

Additionally, the Devara team made an appearance on The Kapil Sharma Show, further amplifying their promotional efforts. With such a diverse and dynamic approach, the team is generating substantial buzz and building anticipation for the film’s release. The innovative promotional tactics highlight the evolving landscape of movie marketing, where fan engagement and cross-industry collaborations are increasingly becoming key elements of a successful campaign.