In a groundbreaking achievement that has redefined the intersection of cinema and technology, Pawan Kalyan’s film They Call Him OG partnered with OnceMore.io to launch an interactive digital campaign — and the results have stunned the world. Within just 42 hours, the platform reached 1 million users from 60 countries, making it the fastest independent platform in history to do so, even surpassing the early growth rates of tech giants like Instagram, TikTok, and ChatGPT. This collaboration proves how deeply global fans connect with immersive, fan-first content when executed with innovation.
Prior to the film’s theatrical release, director Sujeeth invited fans via a video on X (formerly Twitter) to become the “chief guests” of OG’s digital world. Fans flocked to OnceMore.io to participate in interactive games, unlock exclusive content, and earn personalized digital ID cards featuring their name and participation number. Social media platforms like Instagram and WhatsApp exploded with user-generated content — memes, fan edits, and statuses celebrating the campaign. The grand reveal of an OG backstory comic book added a new layer to the experience, making fans feel truly part of the OG universe.
This event wasn’t just about marketing — it marked the beginning of a new kind of digital storytelling where fans don’t just watch but interact, contribute, and become part of the narrative. With plans to collaborate on more pan-India projects, OnceMore.io is leading the charge in AI-powered fan experiences. This record-breaking milestone stands as a proud moment for Indian cinema and tech innovation, showing the world that unforgettable experiences can be built right here at home.
