Malayalam director Jeetu Joseph’s Drishyam franchise has earned a strong reputation across India, with the first two parts receiving massive appreciation in multiple languages. Now, the third installment is gearing up for release, but the makers have taken an unusual approach by planning it only in Malayalam, unlike previous parts that had simultaneous multi-language releases. This decision itself has raised curiosity, but what is further surprising is the complete lack of promotional activity.

Drishyam 3 was announced for an April 2 release, but it was later postponed to May 21 due to geopolitical tensions in Gulf countries. Since then, there has been no official communication or promotional content from the team. Even with the release date approaching in just a few weeks, the silence continues, leading to speculation that the film could face another delay.

The sudden re-confirmation of the May 21 release date without any promotional buildup has created confusion among fans and trade circles. For a franchise known for its suspense and intrigue, the absence of teasers, trailers, or updates is being seen as a risky move. Industry observers believe that relying solely on the brand value of Drishyam may not be enough in today’s competitive market.

Adding to the uncertainty is the lack of clarity regarding other language versions. While the Malayalam version is confirmed, there is no update on when the Hindi or Telugu adaptations will arrive. With Mohanlal returning as George Kutty alongside Meena, Ansiba Hassan, and Esther Anil, expectations remain high. However, the makers’ silence continues to puzzle audiences, and the film’s reception will ultimately determine whether this unconventional strategy pays off.