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How LLMs Are Disrupting Digital Discovery for B2B Brands
Digital discovery used to be linear. A buyer searched a keyword, scanned a list of blue links, skimmed a few blogs, and filled out a form if they wanted more information. In B2B, this predictable flow shaped the entire playbook for content, SEO, and demand generation. But that world is fading. Large Language Models actually are rewriting how buyers learn, evaluate, and choose solutions. Instead of browsing websites, they're asking AI for s
How LLMs Are Disrupting Digital Discovery for B2B Brands
Digital discovery used to be linear. A buyer searched a keyword, scanned a list of blue links, skimmed a few blogs, and filled out a form if they wanted more information. In B2B, this predictable flow shaped the entire playbook for content, SEO, and demand generation. But that world is fading. Large Language Models actually are rewriting how buyers learn, evaluate, and choose solutions. Instead of browsing websites, they're asking AI for s









