After making a remarkable debut with Rowdy Boys, young hero Ashish is coming up with a youthful mass entertainer Selfish directed by debutant Kasi Vishal and produced by Sukumar Writings, ace producer Dil Raju, and Shirish’s Sri Venkateswara Creations.

Ashish is playing a mass character and he was seen showing his reckless attitude in the previously released posters. Meet Chaitra who is a bit of a realist. Reserving Ivana to the world of Selfish. The girl who plays the leading lady opposite Avinash looks a bit tensed, as the latter stares at her from behind.

As the ID card suggests Ivana will be seen as a financial analyst. The actress looks simple yet adorable in the poster. Ashish can be seen with curly hair and a beard here. Though he plays a mass character, he looks modish in the poster.

Reserved for my love… reads the Google search space. As the map in the background indicates, the story of the movie is set in old city in Hyderabad. In fact, Ashish will be seen as a typical old city guy who is selfish. He wants life's sweetness but not life's sourness and bitterness.

Harshith Reddy, Hanshitha Reddy and Ashok Bandreddy are the co-producers of the film, while S Manikandhan is handling the cinematography and Mickey J Meyer provides the music with Chandrabose as the lyric writer. Prawin Pudi is the editor, while Kiran Kumar Manne is the art director.

The shoot of Selfish is presently happening in Hyderabad.