Popular actor Vijay Deverakonda recently launched the much-awaited song Cinema La Act Jeshi from the award-winning Telugu film Muthayya. The film, which has already received acclaim at various festivals, is now preparing for a grand release on the streaming platform ETV Win. Directed by Bhaskhar Maurya, the film stars K. Sudhakar Reddy, Arun Raj, Poorna Chandra, and Mounika Bomma in pivotal roles. Produced by Vamsi Karumanchi and Vrinda Prasad under the banners HY-life Entertainments Private Limited and Fictionary Entertainment LLP, Muthayya has garnered attention for its emotional depth and inspiring storyline. The cinematography is handled by Diwakar Mani, who also co-produces the film, adding a layered visual and production aesthetic to the narrative.
At the launch event, Vijay Deverakonda shared his thoughts with the media and the film team. “No matter how many challenges come your way, never be afraid to chase your dreams,” he said, aligning perfectly with the soul of the movie Muthayya, which portrays the aspirations of a common man who dares to dream of becoming an actor despite life's obstacles. Vijay also extended his heartfelt wishes to the film’s cast and crew, commending the dedication and creative vision behind the project. The newly released song Cinema La Act Jeshi captures the emotional and artistic spirit of the film. Music director Karthik Rodriguez has composed a melodic and soul-stirring track that encapsulates the protagonist’s passion for cinema. The song is sung by Chinna K, and its lyrics are written by director Bhaskar Maurya himself, making it a deeply personal expression of the film’s core message.
The lyrics echo the struggles, hopes, and unwavering determination of the character Muthayya, making the song a perfect introduction to the world of the film. The track also reflects the overarching themes of perseverance and love for the art of storytelling, themes that are expected to resonate with both cinephiles and general audiences alike. Muthayya is already being praised for its grounded storytelling, realistic characters, and heartfelt performances. The anticipation surrounding the release is rising, especially with the endorsement and support from a major star like Vijay Deverakonda. His involvement not only brings visibility to the film but also adds credibility and excitement for viewers awaiting its premiere.
With ETV Win securing the streaming rights, Muthayya is set to reach a broad audience base, especially fans of meaningful cinema and indie-style storytelling. The digital release is expected to provide the film the recognition it deserves, offering a platform for unconventional stories to find appreciation among Telugu audiences.
The team behind Muthayya has focused on authenticity in storytelling, visuals, and music, resulting in a film that stands out from the mainstream. The contribution of every crew member — from the technical team to the cast — is evident in the attention to detail and emotional gravitas that the trailer and now the first song have conveyed. As Muthayya inches closer to its release date, the unveiling of Cinema La Act Jeshi sets the tone for what promises to be an inspiring and emotionally resonant film. For those who believe in the power of dreams, persistence, and storytelling, Muthayya looks poised to become a memorable cinematic experience.
