The promotional campaign for the upcoming Telugu film Mirai is taking an interesting turn as lead actor Teja Sajja and antagonist Manchu Manoj adopt contrasting strategies to generate buzz ahead of the September 12 release.

Teja Sajja, riding high on the blockbuster success of HanuMan, has taken the lead in indoor promotions. He has been actively engaging with the media, attending press meets, giving interviews across languages, and interacting with YouTubers. His presence has made him the clear face of the movie’s promotional circuit, with the producers banking on his popularity to carry the film’s initial hype.

Manchu Manoj is focusing entirely on outdoor activities. Seen mingling with the public, enjoying local food, and interacting directly with crowds, Manoj’s strategy is to reconnect with mass audiences. Having struggled with the reception of his last film Bhairavam, Manoj appears determined to bring back his mass appeal by being accessible and visible among fans on the ground.

Teja and Manoj have not yet appeared together in any major promotional activity. This separation might be intentional, allowing Teja to dominate the indoor circuit while Manoj works the outdoor buzz. However, industry observers note that a joint interview or candid social media appearance could amplify the film’s reach even further, just as the Bhairavam team once did ahead of its release.

Directed by Karthik Ghattamaneni, Mirai is set for release on September 12, and the promotional blitz is building curiosity. The film’s team recently held a pre-release event that was met with enthusiastic response, signaling strong anticipation.

Teja and Manoj are ensuring that Mirai appeals to both the multiplex audience and the mass crowd. If this dual strategy pays off, Mirai could open to strong collections and carry forward the momentum generated by Teja’s growing stardom and Manoj’s mass connect.