The musical campaign for Nitesh Tiwari’s Ramayana has begun with the release of Jai Jai Ram, the first song from the highly anticipated mythological epic. Unveiled on the occasion of Ganesh Chaturthi, the devotional track brings together Arijit Singh and Shreya Ghoshal under the musical direction of Oscar-winning composer AR Rahman.

The collaboration between the celebrated singers has quickly become one of the biggest talking points surrounding the song. Their voices give the track a devotional character while retaining the cinematic scale expected from a project as ambitious as Ramayana. Early audience reactions have largely focused on the vocal performances, Rahman’s composition and the spiritual tone of the lyrics. The positive response gives the makers a timely promotional boost after some previously released visual material received mixed reactions online.

Jai Jai Ram arrives at an important stage in the promotional journey of Ramayana. With the first part approaching its theatrical release, the filmmakers are expected to gradually reveal more songs, character material and footage to build anticipation among audiences.

While earlier promotional visuals generated divided opinions, the first song appears to have created a warmer response. Arijit Singh and Shreya Ghoshal’s established popularity across Indian languages also gives the track the potential to reach listeners beyond the film’s core Hindi-speaking audience.

The devotional theme makes Ganesh Chaturthi a suitable occasion for the launch. Instead of introducing the film through another action-heavy promotional video, the makers have used music to highlight the spiritual and emotional foundation of the Ramayana story. The track’s reception will be watched closely because music can play a major role in sustaining interest in a two-part epic. A memorable soundtrack could help connect the film’s large-scale presentation with the personal emotions and devotional themes at the heart of the narrative.

AR Rahman has composed Jai Jai Ram, while poet and writer Kumar Vishwas has contributed the lyrics. Reflecting on the song, Vishwas described the three words “Jai Jai Ram” as simple yet capable of containing a complete prayer. That idea shapes the track’s central appeal. Rather than depending on complicated language, the song draws its emotional force from a familiar devotional expression and presents it through a grand cinematic composition.

Arijit Singh brings warmth and emotional depth to the track, while Shreya Ghoshal’s voice strengthens its devotional quality. Their combination with Rahman’s arrangement gives the song a balance of intimacy and scale, qualities likely to remain important throughout the film’s music album. The first song also raises expectations for the remaining soundtrack. Given the story’s emotional range, the album could include devotional compositions, character themes, dramatic pieces and songs designed for the film’s major narrative moments.

Directed by Nitesh Tiwari, Ramayana is being developed as a two-part cinematic epic. Ranbir Kapoor plays Lord Ram, while Sai Pallavi appears as Sita. Yash takes on the role of Ravana, with Sunny Deol portraying Hanuman and Rakul Preet Singh playing Surpanakha. The first instalment is scheduled for release on November 6, 2026, while the second part is expected to reach cinemas during Diwali 2027. The multi-film plan reflects the scale of the story and allows the filmmakers additional space to explore its major characters and events.

With less than two months remaining before the first part’s scheduled release, Jai Jai Ram gives the campaign fresh momentum. The involvement of Rahman, Arijit and Shreya has also helped shift the conversation towards the film’s music and emotional atmosphere. Attention will now turn to the song’s long-term reception and the promotional material that follows. If future releases generate a similarly positive response, Ramayana could convert its already considerable curiosity into stronger nationwide anticipation ahead of its theatrical debut.