The Delhi High Court has upheld the personality rights of Bollywood actor Aishwarya Rai Bachchan, reinforcing that her name, image, voice, and likeness cannot be exploited for commercial purposes without her consent. Justice Tejas Karia ruled that such misuse not only causes financial harm but also damages her dignity and reputation. The order restrained multiple entities from using her personal attributes in advertisements, merchandise, or digital promotions without authorization.

The court emphasized that Aishwarya Rai Bachchan is one of the most celebrated figures in Indian cinema, widely known for endorsing global brands. The ruling observed that the public’s trust in her associations creates significant goodwill, and any unauthorized use could mislead audiences into believing false endorsements.

This decision strengthens the framework for protecting celebrity identity in India, making it clear that personality rights are closely tied to the fundamental right to life and dignity under Article 21 of the Constitution. It also signals to advertisers and digital platforms that unauthorized commercial use of a celebrity’s name or likeness will face strict legal consequences.