Winning a beauty pageant is only the beginning of a queen’s journey. From dazzling smiles and flawless gowns to public speaking on world peace, contestants are trained for perfection. But what many don’t realize is that the real challenge begins after the crown is placed. Behind the glamour lies a strict world of contracts and conduct rules and if these are broken, even the most poised winner can find herself dethroned.

At the global level, pageants like Miss Universe and Miss World are governed by rigid contracts. Winners are expected to fulfill a year-long reign of duties including media appearances, charity work, and brand representation. Failing to meet any of these commitments can result in losing the title. One of the most talked-about cases is Oxana Fedorova, Miss Universe 2002 from Russia. She was removed for repeatedly missing appearances, choosing to prioritize her law degree over pageant responsibilities.

Miss Argentina 2024, Magalí Benejam, lost her crown after criticizing the organization and calling the pageant "rigged." The Miss Universe Organization cited this as a breach of respect and brand image.

Italy Mora, Miss Universe Panama 2024, was removed for multiple violations of contract clauses. In 2012, Avianca Böhm was dethroned after it was revealed she wasn’t a New Zealand citizen, violating eligibility rules. Similarly, Kristhielee Caride of Puerto Rico was removed in 2016 for skipping appearances and being uncooperative with media.

Miss World also has its list of controversial dethronements. Veronika Didusenko, Miss Ukraine 2018, was disqualified for being a mother against Miss World’s outdated rule that bans moms and married women. Back in 1973, Marjorie Wallace was dismissed for partying too much and neglecting responsibilities. Gabriella Brum, Miss World 1980, resigned within 24 hours amid nude photo scandals.

Common reasons for losing a pageant crown:

• Lying about age, marital status, or citizenship

• Missing public appearances or interviews

• Making controversial or inappropriate comments

• Violating morality or conduct codes

• Disrespecting the organization or fellow contestants

These incidents show that beauty pageants are about more than just looking good they’re about discipline, image management, and honoring a brand. Poise might earn you the crown, but it’s professionalism and commitment that lets you keep it. In a world that thrives on image, queens must remember: the crown is a contract, not just a title.