A Bay Area radio station is preparing a special tribute to Olympic gold medalist Alysa Liu by temporarily rebranding itself in her honor. Station officials announced that 96.5 KOIT will adopt the name “Alysa 96.5” for one day on Monday, celebrating the figure skating star’s historic achievement and her connection to the local community.
The move follows Liu’s recent Olympic triumph, which marked a significant milestone for American figure skating. The 20-year-old athlete delivered a heartfelt shoutout to her hometown earlier in the week, prompting widespread praise across the Bay Area. Station leaders said the temporary rename is intended to reflect the pride felt throughout the region after her performance on the global stage.
Programming Director Brian Figula said the tribute is meant to recognize Liu’s impact both in sports and within the community. He noted that her accomplishment resonated strongly with local listeners, making the one-day station rename a fitting celebration. According to Figula, Liu has inspired many young athletes in the Bay Area and beyond through her dedication and success.
Liu’s Olympic gold was particularly notable because it ended a long drought for the United States in women’s individual figure skating. She became the first American woman to claim the title since Sarah Hughes won gold in 2002. The victory has been widely viewed as a landmark moment for the sport in the United States.
The temporary rebranding of KOIT 96.5 underscores the strong hometown support behind Liu as she continues her career following the Olympic win. Station officials said listeners can expect themed programming and celebratory messaging throughout the day as the Bay Area honors one of its most accomplished athletes.









