Taco Bell is taking its holiday creativity to new heights this year with the launch of a dessert that merges nostalgia, flavor, and bold color. Beginning Thursday, November 6, the fast food chain will officially debut its Mountain Dew Baja Blast Pie, a limited-edition treat inspired by the tropical soda that has become a cult favorite among fans for two decades.
The Baja Blast Pie transforms the drink’s unmistakable tropical lime essence into a rich, creamy dessert reminiscent of key lime pie. Each pie features a smooth, lime-infused filling set in a buttery graham cracker crust, topped generously with whipped cream. The dessert will be sold whole rather than by the slice, priced at $19.99, and will be available exclusively in select Taco Bell stores while supplies last.
According to the brand, the Baja Blast Pie is more than just a sweet addition to the menu — it’s a showpiece designed to make any Friendsgiving or holiday table unforgettable. “The Baja Blast Pie is a Friendsgiving flex, making you the hero of Thanksgiving,” the company said in a statement announcing the release. The message emphasizes the exclusivity of the dessert, calling it one of Taco Bell’s most limited launches to date and urging fans to act fast before it disappears from stores.
This new offering marks a full-circle moment for Taco Bell enthusiasts. The Baja Blast Pie first gained attention when it appeared as a prototype at the 2024 Live Más Live event, quickly becoming an online sensation. Social media users shared mockups, memes, and even petitions urging Taco Bell to make the dessert a real menu item. The company’s decision to release it now follows months of anticipation — and comes on the heels of Baja Blast’s 20th anniversary celebration earlier this year, which also saw the launch of Mountain Dew Baja Blast Midnight, a darker and moodier variation of the iconic beverage.
“Friendsgiving has always been about shaking things up,” the brand’s release explained. “This pie captures that same spirit — something you don’t expect but instantly love.” The statement underscores Taco Bell’s ongoing effort to blend humor, creativity, and cultural awareness into its seasonal promotions.
For fans who prefer to sip their sweets, Taco Bell is offering a drinkable version of the new dessert at select Live Más Café locations across Southern California and Texas. The Baja Blast Pie Chiller transforms the pie into a frozen beverage by blending real pieces of the dessert with creamy vanilla ice cream, topped with whipped cream and a churro crunch. The Chiller will be available in two sizes — a 16-ounce option priced at $4.19 and a 20-ounce version for $4.59 — providing a cool, decadent take on the holiday dessert.
The introduction of the Baja Blast Pie and its frozen companion reinforces Taco Bell’s longstanding partnership with Mountain Dew, a collaboration that has consistently generated fan excitement and unique limited-edition products. From the original Baja Blast drink to exclusive menu items and themed events, the pairing has become one of the most recognizable alliances in the fast-food industry.
Industry analysts view this release as another strategic move in Taco Bell’s playbook of blending pop culture nostalgia with innovative menu concepts. The brand’s ability to turn novelty items into viral sensations has played a key role in maintaining its relevance among younger consumers. The Baja Blast Pie, with its eye-catching color, unique flavor profile, and social media appeal, fits perfectly within that tradition.
Beyond marketing, the launch also aligns with the growing trend of fast-food chains offering limited-time desserts that generate buzz during the holiday season. With its playful branding and premium price point, the Baja Blast Pie positions Taco Bell in competition with coffee chains and dessert-focused brands that dominate seasonal food releases.
As fans gear up for the holidays, Taco Bell is betting on the Baja Blast Pie to add a touch of tropical flair to gatherings traditionally dominated by pumpkin and pecan pies. The company has not confirmed how long the dessert will remain available, emphasizing that supplies are limited and suggesting it may sell out quickly.
For now, Taco Bell loyalists have one more reason to visit their nearest location and bring a bit of Baja Blast nostalgia to their holiday celebrations — this time, not in a cup, but on a plate.
