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Cupertino uses traffic data to reduce crashes and protect pedestrians

Cupertino uses traffic data to reduce crashes and protect pedestrians
Cupertino is taking a data-driven approach to traffic safety by launching a new public dashboard that tracks nearly two thousand traffic collisions across the city. The interactive tool, which reflects crash data from 2018 through 2024, is aimed at helping the community and local officials better understand accident trends and make informed decisions to improve public safety on the roads.

The dashboard compiles information from a statewide traffic records system and provides a clear picture of the city’s most problematic intersections and corridors. Over a six-year period, Cupertino recorded 1,950 collisions, including 47 that resulted in severe injuries and 10 that led to fatalities. A striking majority of the fatal incidents—eight out of ten—involved either a pedestrian or a bicyclist, emphasizing the vulnerability of non-motorized road users and the urgent need for improvements in pedestrian and cycling infrastructure.

Most of the collisions occurred along the city’s key roadways, including Stevens Creek Boulevard, De Anza Boulevard, Homestead Road, North Wolfe Road, and Bollinger Road. These streets carry heavy traffic volumes and are essential transportation arteries for commuters, cyclists, and pedestrians alike. Their prominence in the data highlights where safety upgrades may have the greatest impact.

There are signs of progress. According to the dashboard, the total number of annual collisions has declined from 387 in 2018 to 234 in 2024. Severe injuries have also dropped during that period, from 10 to six. However, the number of fatalities has remained relatively unchanged, with deaths continuing to occur year after year. This persistent trend underscores the importance of sustained and focused safety initiatives.

The release of this dashboard marks a significant step in Cupertino’s broader Vision Zero strategy—a nationwide policy movement that seeks to eliminate traffic-related deaths and serious injuries entirely. Cupertino officially adopted Vision Zero last year with unanimous support from city leadership. This public platform is one of the city’s first tangible moves under that commitment, offering both transparency and a foundation for targeted safety measures.

City officials believe the dashboard will be a powerful tool not only for planners and engineers but also for residents who wish to engage in the process of making streets safer. By presenting the data in an accessible and interactive format, the city is inviting community members to participate in conversations about road safety improvements.

According to the city’s leadership, such transparent access to crash information can help identify patterns, problem spots, and high-risk behaviors, all of which are critical for shaping future infrastructure projects and traffic enforcement strategies. The long-term goal is to reduce injuries and prevent loss of life by using precise data to guide changes, rather than relying solely on public complaints or anecdotal reports.

Some city leaders have suggested that the data could influence changes in how bike infrastructure is developed. For instance, protected bike lanes currently running along major roads may be re-evaluated in favor of routing through quieter, residential streets that present fewer risks. There's also a growing conversation around holding all road users—drivers, cyclists, and pedestrians—more accountable for safe behavior.

The dashboard will continue to be updated as more collision data becomes available, offering a dynamic look at how Cupertino’s streets are evolving and whether current safety efforts are making a measurable difference. As trends emerge, the city will be able to fine-tune its strategies and direct resources where they are needed most.

In the years ahead, Cupertino hopes to further reduce traffic-related injuries and fatalities by combining technology, policy, and public engagement. With tools like this new dashboard, the city aims not just to monitor its streets, but to transform them—into safer, smarter, and more equitable public spaces for everyone.

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