#counterpointresearch
Apple set to overtake Samsung in 2025 smartphone shipments after 14 years
Apple is on track to ship more smartphones than Samsung in 2025, marking the first time in fourteen years that the U.S. technology company is expected to lead the global smartphone rankings. The projection comes from Counterpoint Research, which reported that Apple could finalize the year with roughly 243 million iPhone shipments, surpassing Samsung’s estimated 235 million units. This shift is significant in a highly competitive smartphone market where leadership has historically alternated
Apple set to overtake Samsung in 2025 smartphone shipments after 14 years
Apple is on track to ship more smartphones than Samsung in 2025, marking the first time in fourteen years that the U.S. technology company is expected to lead the global smartphone rankings. The projection comes from Counterpoint Research, which reported that Apple could finalize the year with roughly 243 million iPhone shipments, surpassing Samsung’s estimated 235 million units. This shift is significant in a highly competitive smartphone market where leadership has historically alternated









