#newjerseybusiness
Witch Baby Closes Cranford Store After Six Years to Focus on Online Orders
After six years of serving customers in Cranford, Witch Baby has officially closed the doors of its Eastman Street brick-and-mortar store. The closure, which came just before the busy holiday shopping season, reflects the mounting challenges faced by small businesses in New Jersey and beyond. Owners cited rising electricity costs and tariffs as the key reasons for the difficult decision, underscoring the financial pressures that continue to weigh heavily on independent retailers. Wi
Witch Baby Closes Cranford Store After Six Years to Focus on Online Orders
After six years of serving customers in Cranford, Witch Baby has officially closed the doors of its Eastman Street brick-and-mortar store. The closure, which came just before the busy holiday shopping season, reflects the mounting challenges faced by small businesses in New Jersey and beyond. Owners cited rising electricity costs and tariffs as the key reasons for the difficult decision, underscoring the financial pressures that continue to weigh heavily on independent retailers. Wi
New Jersey Mom Grows Undercover Snacks Into a Multimillion Dollar Nationwide Business
What began as a simple idea in East Hanover, New Jersey, has transformed into a multimillion-dollar company that is now reaching customers nationwide. Undercover Snacks, the brainchild of Diana Levy, has rapidly grown into a household name with chocolate-covered crispy quinoa treats that blend health with indulgence. What started as a solution to a family health need has turned into a booming enterprise producing hundreds of thousands of snacks daily and generating an impressive $20 million i
New Jersey Mom Grows Undercover Snacks Into a Multimillion Dollar Nationwide Business
What began as a simple idea in East Hanover, New Jersey, has transformed into a multimillion-dollar company that is now reaching customers nationwide. Undercover Snacks, the brainchild of Diana Levy, has rapidly grown into a household name with chocolate-covered crispy quinoa treats that blend health with indulgence. What started as a solution to a family health need has turned into a booming enterprise producing hundreds of thousands of snacks daily and generating an impressive $20 million i









