Microsoft’s decision to end free security support for Windows 10 on October 14, 2025, has triggered widespread criticism from consumer watchdogs and advocacy groups. Millions of users are at risk of losing essential security protections, as many Windows 10 devices cannot be upgraded to Windows 11 due to strict hardware requirements.

Consumer Reports has directly appealed to Microsoft CEO Satya Nadella, calling the company’s move “hypocritical.” The organization argues that Microsoft is pressuring customers to upgrade for security reasons while leaving existing Windows 10 users exposed. The watchdog also criticized Microsoft’s $30 annual fee for extended security updates, labeling it unfair and inaccessible to many households.

Adding to the pressure, the Public Interest Research Group (PIRG) has warned that as many as 400 million functional PCs could be discarded due to incompatibility with Windows 11. This not only impacts consumers financially but also risks creating a surge in electronic waste, raising environmental concerns.

Globally, Windows 10 still powers nearly 46.2% of computers as of August 2025, highlighting the massive scale of the issue. Critics argue that Microsoft’s current strategy fails to consider millions of users who lack the means to upgrade hardware, creating both cybersecurity vulnerabilities and social inequalities.

With the deadline looming, advocacy groups are calling for Microsoft to extend free security updates for Windows 10 until a larger share of users can transition safely. The standoff underscores the tension between software lifecycle policies and the real-world challenges faced by consumers in keeping their devices secure and functional.