Domino’s, one of the world’s most recognizable pizza chains, has unveiled a major brand refresh that includes a redesigned logo, new packaging, digital updates, and even its first-ever official jingle. The move marks the company’s first full rebranding in 13 years, signaling a renewed effort to modernize its identity and strengthen its global appeal.
Announced from its headquarters in Ypsilanti, Michigan, Domino’s revealed that the redesign draws inspiration from both its past and present while introducing bold new elements meant to resonate with the next generation of pizza lovers. In a statement, the company said the update “blends heritage with a more playful, modern look and sound,” reflecting the evolution of Domino’s as it continues to grow beyond its traditional roots.
The company’s refreshed visual identity includes a new take on its iconic domino logo, featuring simplified shapes, updated typography, and vibrant colors designed to reflect energy, freshness, and fun. The change will appear across multiple platforms over the coming months, including television and digital advertising, store signage, delivery boxes, uniforms, and its website and mobile app.
Adding a unique musical twist, Domino’s also unveiled its first-ever brand jingle, created in collaboration with five-time Grammy-nominated country artist Shaboozey. The song captures the brand’s upbeat personality and is expected to feature prominently in its new marketing campaigns.
In one of the more playful elements of the rebrand, the company also updated its trademark to include “Dommmino’s” — with an extra “mmm” — a tongue-in-cheek nod to the tagline featured in its latest commercials: “A hot new vibe designed to make you say ‘mmm.’”
Beyond its familiar red and blue colors, Domino’s packaging has been reimagined to include colorful new box designs, while its premium offerings such as the Handmade Pan Pizza and Parmesan Stuffed Crust will feature black and metallic gold packaging, signaling a more upscale and indulgent presentation.
Kate Trumbull, Domino’s Executive Vice President, described the rebrand as a forward-looking move rather than a corrective one. “Most companies rebrand themselves when they’re struggling,” she said. “But after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves. It’s vibrant, it’s bold, and it’s fun. It’s pizza!”
Founded in 1960 in Ypsilanti, Domino’s has grown into the largest pizza company in the world, with more than 21,000 stores across 90 international markets. The brand has been at the forefront of digital innovation in the restaurant industry, investing heavily in technology-driven customer experiences, including its delivery tracking systems and app-based ordering.
This new visual and auditory identity aims to strengthen Domino’s presence among younger consumers and reinforce its position as a global leader in quick-service dining. The rebranding will begin rolling out in the United States this fall before expanding to multiple international markets.
With its refreshed look, new sound, and confident tone, Domino’s hopes to remind customers why it remains a dominant force in the pizza industry — not just for what it serves, but how it continues to evolve while keeping things “vibrant, bold, and fun.”
