Gold jewelry has long been a prized possession for Indian families living in the United States. Beyond its shine and beauty, gold holds deep cultural significance, representing family heritage, memories, and traditions passed down through generations. For years, many NRIs (Non-Resident Indians) purchased gold jewelry either by bringing it from India or buying it at exhibitions in the US. These purchases were both sentimental and practical — offering quality craftsmanship at reasonable prices.
However, this tradition is now facing a major challenge. Recent US tariffs on Indian imports, especially gems and jewelry, have drastically changed the market. Import duties on gold jewelry have risen to a staggering 50–57%, making it far less affordable.
Impact on Buyers Bringing Jewelry from India
Previously, travelers could bring gold from India as a cost-effective choice for weddings, festivals, or investment. Now, anyone carrying gold jewelry from India to the US must be prepared to pay nearly 57% of its value in import duties at the airport. This transforms what was once a smart purchase into a costly expense.
Buying in the US Is No Longer Cheaper
Purchasing Indian gold jewelry within the United States offers little relief. Jewelers importing from India are also subject to the same high tariffs, and these costs are inevitably passed on to buyers. Whether you buy in India or at a US store, prices are equally steep.
Example of Price Hike
A gold necklace worth $20,000 before the tariff could now cost approximately $31,400 once duties are included — a price jump that can significantly alter wedding and event budgets.
Cultural and Emotional Implications
For Indian families in the US, gold is more than an ornament — it’s part of weddings, religious functions, and milestone celebrations. The higher costs are now affecting how families plan these events, and in some cases, preventing them from continuing long-standing traditions of gifting and wearing gold.
The recent US tariffs on Indian gold jewelry have created both a financial and emotional setback for NRIs. With prices rising sharply, buyers must carefully weigh their options and budgets before making a purchase. For many, the cherished tradition of buying gold jewelry now comes with new challenges, requiring careful planning and perhaps alternative approaches to keep cultural customs alive.
