In a move to ensure that only reputable brands associate with the Indian cricket team, the Board of Control for Cricket in India (BCCI) has laid out strict guidelines for the title sponsor selection process. The BCCI invited bids for the national team’s lead sponsor rights and set an official deadline for bids to be submitted by September 16, 2025. This announcement came through a detailed Invitation for Expression of Interest (IEOI) document, with the l