A new children’s attraction at American Dream in East Rutherford is giving young fans of a popular family vlogging channel the ability to step directly into the world they usually watch online. Ninja Kidz Action Park, which opened in August, transforms the energy and excitement of the Ninja Kidz YouTube channel into a full-scale indoor adventure space designed for active play, exploration, and family fun.
The park features 20 different attractions, offering a wide variety of physically engaging activities intended to inspire both movement and imagination. Visitors can experience giant slides, sprawling ninja obstacle courses, trampolines, climbing elements, and a zipline that runs across part of the facility. The venue places a strong emphasis on interactive challenges rather than passive entertainment, encouraging children to develop confidence, coordination, and creativity while participating in the types of stunts and games they see in the videos produced by the Ninja Kidz channel.
According to park owner Paul Nardi, the goal of the new attraction is to allow children to connect with the adventurous spirit that has made the Ninja Kidz brand widely popular. He described the park as a place where children can feel like heroes, offering them opportunities to perform the kinds of activities they typically only watch on screens. Nardi explained that seeing young visitors attempt new challenges, complete obstacle runs, and celebrate personal achievements reinforces the park’s mission to promote exercise through engaging, imaginative play.
Employees at the facility say the park continues to evolve, with additional features being developed to expand the experience. A laser tag obstacle course is expected to be added soon, bringing the total number of attractions even higher and creating more opportunities for families to enjoy collaborative, energetic activities. Staff members noted that the upcoming addition is designed to blend competitive play with problem-solving elements, staying consistent with the Ninja Kidz theme of combining action with skill-based challenges.
The arrival of Ninja Kidz Action Park adds a new family-centered destination to American Dream, a complex already known for its entertainment offerings. For families searching for an engaging and active outing, the park provides an option that blends physical activity with the familiar appeal of a well-loved online brand. With its variety of attractions and its focus on giving children a chance to live out their favorite action scenes, the park aims to become a regular stop for local families and visitors alike.
As the park continues to grow and introduce new experiences, organizers say they hope it will inspire even more children to stay active, challenge themselves, and enjoy a sense of adventure that extends beyond the digital world and into real-life play.
