Rebel Star Prabhas continues to expand his pan-India stardom, and his upcoming film The Raja Saab is rapidly emerging as one of the most anticipated Sankranti releases of 2026. Amid a festival season traditionally packed with high-stakes box office clashes, the film is managing to stand out through sustained buzz around its music, vibrant visuals, and mass-oriented storytelling. Trade circles and fans alike see the project as a crucial entertainer that blends festive appeal with large-scale presentation, positioning it strongly ahead of its theatrical release.

A major contributor to this growing excitement is the recently released song “Nache Nache,” which has struck a chord especially in the Hindi belt. Packed with pulsating beats, a catchy rhythm, and an infectious celebratory vibe, the track has quickly found popularity among audiences who gravitate toward energetic dance numbers. The hook step is already gaining traction across social media platforms, helping the song cross regional boundaries and creating strong recall even among non-Telugu viewers. The visual spectacle of Prabhas dancing alongside three heroines adds to the song’s charm, delivering a colourful, festive canvas that significantly boosts its repeat value.

Adding to the film’s momentum is its strong backing and well-timed festival release. Produced by People Media Factory and directed by Maruthi, The Raja Saab promises a blend of humour, mass appeal, and entertainment-driven storytelling that aligns perfectly with Sankranti audiences’ expectations. Scheduled for a January 9, 2026 release, the film is strategically placed to capitalize on the holiday window, when family audiences flock to theatres. With Nache Nache acting as a powerful promotional driver across Telugu and Hindi markets, the film is increasingly being viewed as a pan-India contender, with advance buzz indicating a strong opening and sustained box office potential.