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Don't Underestimate Yash: Experts Back Toxic for Strong Eid 2026 Debut

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Don't Underestimate Yash: Experts Back Toxic for Strong Eid 2026 Debut

Yash’s much-anticipated film Toxic is set for release on March 19, 2026, during the festive Eid period, and trade experts are already predicting a strong opening at the box office. After the monumental success of KGF: Chapter 2, Yash’s return to the big screen is being eagerly awaited, particularly in the North, where his popularity has soared since his role as Rocky Bhai.

Exhibitors from across India, especially those in the Hindi belt, are optimistic about Toxic's prospects. Satadeep Saha, an exhibitor with SSR Cinemas in West Bengal, expressed excitement, stating that the film’s release on Eid will add to its appeal, considering Yash’s immense popularity in the North. “We are very hopeful it will work at the box office due to the past record of Yash,” he remarked.

Trade analyst Akkshay Rathie echoed similar sentiments, noting that Yash’s fanbase has transcended regional boundaries since KGF 2. He emphasized that underestimating Toxic's potential, especially in Northern India, would be a mistake, as the actor has a cult-like following. Rathie also noted that the promotional campaign for Toxic is still building, with a major push expected closer to release, including a clash with Ranveer Singh's Dhurandhar: The Revenge.

Veteran exhibitor Manoj Desai from Gaiety Galaxy highlighted the strong track record Yash holds in the northern markets, citing the immense success of KGF 1 and 2 there. Despite Toxic facing competition, Desai remains confident that the film will be a box office hit, stressing that Yash should not be underestimated.

As the industry gears up for Toxic's release, experts anticipate the film will benefit from both festive footfalls and the anticipation surrounding Yash's much-awaited return. The combination of the Eid holiday and the actor’s strong following makes Toxic a highly promising contender for a major box office storm. Whether it can replicate the success of KGF or even surpass expectations remains to be seen, but early industry buzz suggests it will be a huge success.

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