Nani’s Yeshanagula has reportedly crossed 44 million YouTube views, with the makers claiming the folk number reached No. 1 on the platform’s global charts. Featuring Anirudh Ravichander’s music and a special appearance by Keerthy Suresh, the song is building anticipation for The Paradise.
Yeshanagula Crosses 44 Million Views on YouTube
Nani’s upcoming action drama The Paradise has received a major promotional boost after its second single, Yeshanagula, emerged as a viral success. According to figures shared by the film’s team, the energetic folk number crossed 44 million views and accumulated more than 529,000 likes on YouTube within days of its release.
The makers also announced that Yeshanagula had reached the No. 1 position on YouTube’s global charts. Although chart positions and view counts can change quickly, the milestone reflects the strong response generated by the song across digital platforms. Its lively rhythm, rustic presentation and instantly recognisable hook have helped it reach listeners beyond the traditional Telugu film audience.
Released on August 29, the second single quickly became a social-media favourite. Short videos, dance clips and fan edits featuring the track have added to its online visibility, giving The Paradise valuable momentum ahead of its theatrical arrival.
Telangana Folk Roots Give the Track a Distinct Identity
Yeshanagula draws its central appeal from Telangana’s folk-music tradition. The familiar folk hook associated with Jangi Reddy Addula was retained, while lyricist Kasarla Shyam added fresh verses designed for the film’s narrative and Nani’s energetic screen image.
Anirudh Ravichander composed, arranged and produced the track, blending rural folk elements with contemporary cinematic beats. Prabha Bangarigalla and Addula Jangireddy provided the vocals, bringing an earthy quality that complements the song’s celebratory mood. The official credits are also listed on the track’s music-platform release and promotional material.
Director Srikanth Odela was reportedly familiar with the original folk number from his childhood and wanted to introduce its flavour to a wider cinema audience. The combination of authentic vocals, modern production and colourful visuals has turned Yeshanagula into one of the film’s biggest promotional attractions.
Keerthy Suresh Reunites With Nani in Viral Song
Keerthy Suresh makes a special appearance alongside Nani in the song, adding further star value to the release. Their presence together has attracted particular attention because the actors previously worked in Nenu Local and Dasara.
The track was introduced internationally during Anirudh Ravichander’s concert in Dallas, where Nani made a surprise appearance and performed with the composer. Videos showing concertgoers dancing to the number circulated widely online, strengthening its appeal among overseas Telugu audiences.
The Dallas launch also gave the promotional campaign a distinctive identity. Instead of relying only on a conventional online release, the makers used a live concert setting to present the song before a large audience and encourage immediate social-media engagement.
The Paradise Prepares for September 24 Release
Directed by Srikanth Odela, The Paradise marks another collaboration between the filmmaker and Nani following Dasara. The period action drama is produced by Sudhakar Cherukuri under the SLV Cinemas banner.
The cast includes Nani, Kayadu Lohar, Mohan Babu, Raghav Juyal, Sonali Kulkarni and other prominent performers. The film is scheduled to reach cinemas worldwide on September 24, 2026, according to its current theatrical listing and the makers’ promotional announcement.
With Yeshanagula continuing to attract views and online engagement, the song has become a powerful marketing asset for The Paradise. Its mixture of Telangana folk culture, Anirudh’s energetic production, Nani’s screen presence and Keerthy Suresh’s special appearance has significantly increased interest in the film.
