Houston, Texas – In a playful and generous nod to National Ice Cream Day, Halo Top is launching one of the most creative ice cream giveaways yet—by rewarding anyone whose name sounds like an ice cream brand. Whether your name is Ben, Jerry, Jeni, Baskin, Robbins, Leeuwen, Talenti, Dreyer, Oatly, Häagen, or anything remotely associated with a famous frozen treat label, you could walk away with a free pint of Halo Top ice cream. This lighthearted promotion kicks off on July 14 and runs through July 21, just in time for the official celebration of National Ice Cream Day on July 20.
To claim their sweet prize, qualifying participants simply need to visit the official website and upload proof of their ice-cream-related name. Examples include Ben Jones, Jerry Smith, Betty Baskin, Gavin Robbins, Edy Lewis, Peter Dreyer, Nick Closs, Blake Oatly, or even Charlotte Hill if their name includes any variation linked to a known ice cream company. In all, Halo Top is distributing 8,000 free pints to celebrate the launch of its eight new flavors introduced earlier this year.
Rather than keeping the spotlight solely on their own brand, Halo Top has chosen to honor some of their biggest rivals by inviting consumers whose names reflect other brands to take part in the fun. The initiative celebrates the unifying joy of ice cream, regardless of where your brand loyalty lies. According to their brand marketing team, the goal is to spread a little happiness and to invite everyone to embrace the joy of frozen treats in all forms and flavors.
National Ice Cream Day, observed every July, is a favorite summer celebration for dessert lovers around the country. While many companies use this day to promote their own products, Halo Top’s unique approach not only captures attention but also celebrates the broader ice cream community. This year, the campaign highlights inclusivity, humor, and a genuine love for the entire category, turning what could be a competitive moment into a shared celebration.
The promotional giveaway is tied to the launch of Halo Top’s newest flavors, which include a diverse range of indulgent and better-for-you options. From dairy-free and low-calorie varieties to bold new profiles crafted to appeal to modern palates, the brand continues to evolve while keeping its core promise of guilt-free enjoyment. Giving away 8,000 pints of ice cream not only supports the introduction of these flavors but also builds goodwill and strengthens the brand’s connection to ice cream lovers everywhere.
Participants can submit their entries through HaloTop.com/IceCreamDay. The process is simple, asking only for documentation of your name and basic contact information. Once verified, qualifying individuals will receive a coupon for a free pint redeemable at participating retailers. The offer is valid while supplies last, and given the novelty of the campaign, entries are expected to pour in quickly.
This initiative also serves as a marketing masterstroke. By turning the spotlight toward competitors’ brand names, Halo Top breaks traditional branding boundaries and invites a broader audience to engage with their product in a fun, meaningful way. In doing so, they capture the essence of National Ice Cream Day—not just through free product giveaways but through a message of community, shared love for indulgence, and summertime nostalgia.
Halo Top’s campaign reminds us that even in a competitive space like frozen desserts, there's room for creativity, collaboration, and a bit of clever humor. It’s not just about eating ice cream; it’s about celebrating it, no matter what name is on the pint. Whether you're a lifelong fan of Talenti, Van Leeuwen, Häagen-Dazs, or a newcomer to Halo Top, this promotion is a reminder of the delight that a simple scoop can bring.
So, if you happen to share a name with a famous frozen treat brand—first, middle, or last—you might want to check your ID, head to the website, and secure your free pint. After all, how often does having a name like Jerry or Robbins come with such a delicious reward? Halo Top is betting that this quirky, inclusive gesture will bring smiles—and scoops—to freezers across the country this summer.
