Bath & Body Works at Ulta Beauty will become a new shopping option for fragrance, body care and candle customers as the retailer expands beyond its own stores.
The rollout is scheduled to begin July 12, with select Bath & Body Works products available in more than 600 Ulta Beauty stores and on Ulta.com. The source information said the companies announced the partnership on June 23, but it did not provide a year, day of the week or exact announcement time.
Bath & Body Works at Ulta Beauty will include fragrance, body care and candles
The launch will bring several Bath & Body Works categories to Ulta shoppers, including body mist, body cream, hand soaps and White Barn candles.
For U.S. shoppers, the move gives Bath & Body Works a broader presence inside one of the country’s major beauty retail chains. It also places the brand’s fragrance and home products in front of Ulta customers who may not regularly shop through Bath & Body Works stores or its own website.
Juniper Breeze returns as an Ulta Beauty exclusive
A key part of the partnership is the limited return of Juniper Breeze, a classic Bath & Body Works scent associated with the brand’s earlier mall-era popularity.
The Ulta Beauty-exclusive Juniper Breeze items will include a fine fragrance mist and an ultimate hydration body cream. The fragrance is described in the source information as having notes of juniper leaves, green apple, fresh woods and dewy musk.
White Barn candles and mini fragrance mists are part of the launch
The Ulta Beauty assortment will also include an exclusive mini fine fragrance mist set featuring Japanese Cherry Blossom, In the Stars, Warm Vanilla Sugar, Butterfly and Champagne Toast.
White Barn neutrals candles will also be included, with scents such as Sweet Orange & Agave, Pistachio Milk & Honey and Mahogany Coconut.
The partnership matters because it turns a nostalgia-driven fragrance launch into a wider retail expansion. By placing Bath & Body Works products inside Ulta Beauty stores and online, the companies are targeting both longtime fans of classic scents and newer shoppers browsing beauty, body care and home fragrance in one place.
