Starbucks has officially unveiled its 2025 holiday cup collection, drink lineup, and festive bakery offerings, marking the return of one of the most anticipated annual traditions for coffee lovers. This year’s designs, according to the company, are meant to “invite all to linger in a space that feels authentically Starbucks,” capturing the warmth and nostalgia associated with the brand’s coffeehouse experience.
The new cup designs blend the familiar Starbucks red and green palette with contemporary patterns inspired by the aprons worn by its baristas. Each design features festive ribbons, cozy textures, and a plaid motif meant to evoke the comfort of the holiday season. A new touch this year appears on the back of every cup—a small printed gift tag, giving customers the option to personalize their drinks with short messages for friends, coworkers, or loved ones. Starbucks says this gesture embodies the spirit of sharing that defines the brand’s holiday campaign.
As always, the drink menu is a centerpiece of Starbucks’ holiday launch. Returning fan favorites include the Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Latte, and the Iced Gingerbread Chai. These seasonal classics have become synonymous with the start of the holiday period for many loyal customers. New to the 2025 lineup is the Iced Sugar Cookie Breve, a richer, creamier version of the popular latte.
To complement its beverage menu, Starbucks is introducing four varieties of its popular Holiday Cold Foam toppings: Gingerbread Cream, Peppermint Chocolate Cream, Sugar Cookie Cream, and Caramel Brulée Cream. These customizable additions give customers new ways to personalize their cold brews and iced lattes while maintaining the distinct seasonal flair that defines the brand’s winter offerings.
Alongside the drinks, Starbucks has expanded its bakery menu for 2025, blending returning favorites with new festive creations. The Snowman Cookie, Cranberry Bliss Bar, and Cheese Danish are back by popular demand, while new items like the Polar Bear Cake Pop and the Cinnamon Pull-Apart pastry add novelty to the case. The Polar Bear Cake Pop, with its white-chocolate coating and adorable design, has already sparked excitement on social media among Starbucks enthusiasts who eagerly await new collectible treats each season.
The highlight of this year’s merchandise release is the new Glass Bearista Cold Cup, a 20-ounce tumbler that has already become a collector’s sensation. Retailing for $29.95, the cup is shaped like a transparent teddy bear wearing a knitted Starbucks-green beanie. Despite its recent launch, it’s already generating major buzz online. Fans have posted playful comments about the design—one user jokingly called it “paws-itively the best cup ever.”
Demand for the Bearista Cup has soared, with listings already appearing on resale platforms. Some sellers are reportedly offering the cup for more than triple its retail price. On popular online marketplaces, bids have reached as high as $90 to $139 as collectors rush to secure one before stores sell out completely.
Another major highlight of the Starbucks holiday calendar is Red Cup Day, one of the busiest and most celebrated promotions of the year. On this day, customers who order any handcrafted holiday beverage receive a free reusable red holiday cup, a limited-edition item that often sells out within hours. The event has become a staple in the Starbucks holiday experience, drawing long lines and enthusiastic crowds.
For 2025, Red Cup Day is scheduled for Thursday, November 13. However, the company notes that not all stores will participate, and supplies will be limited. Starbucks has advised customers to check availability at their local locations and arrive early to avoid disappointment.
As the brand ushers in another festive season, Starbucks continues to balance tradition and innovation—offering the familiar comfort of its signature drinks while introducing fresh designs and collectible merchandise. From the playful Bearista Cup to the nostalgic holiday beverages, the company’s 2025 holiday collection once again positions Starbucks as a central part of the modern holiday experience, inviting coffee lovers everywhere to sip, share, and celebrate the season together.
