The pre-release event of Kantara stirred controversy when director-actor Rishab Shetty chose to speak only in Kannada despite Jr NTR gracing the occasion as chief guest. His move triggered online backlash with some even calling for a boycott of the film. While his intent may not have been offensive, the language choice created noise that risked dampening the film’s opening reception. Adding to the tension, the Andhra Pradesh government’s approval for higher ticket prices sparked fresh criticism among audiences.

Against this backdrop, today’s event at Gollapudi Expo Grounds in Vijayawada has become significant. Rishab Shetty is expected to clarify his stance, possibly acknowledging the backlash while thanking Pawan Kalyan, who reportedly played a role in securing the ticket hike approval. Shetty may also attempt to address fans in Telugu even if briefly to ease tensions and connect better with local audiences.

The stakes are high for Kantara Chapter 1. Unlike the first part, which became a surprise Telugu blockbuster despite modest expectations, this time the business is bigger. Mythri Movie Makers holds the rights, ticket prices are set at the upper range, and audience sentiment will shape the film’s crucial opening weekend. Today’s Vijayawada event is expected to set the tone for its Telugu release.