Amazon has revealed one of its biggest commitments to India yet, announcing that it aims to help create 3.8 million job opportunities in the country by 2030. This comes at a time when the tech giant has laid off around 14,000 employees globally, highlighting a contrasting strategy between global restructuring and India-focused expansion. The announcement was made during the Smbhav Summit in New Delhi, where Amazon outlined its long-term roadmap for the Indian market. The company says it will invest more than 35 billion dollars, approximately Rs 3.14 lakh crore, into India over the next five years, in addition to the 40 billion dollars already invested since 2010. The massive commitment signals Amazon’s confidence in India’s digital economy and growth potential.

Amazon stated that the investment will focus on artificial intelligence-led digitisation, export growth, and large-scale employment creation. It plans to add more than one million jobs across fulfilment, delivery, packaging, transport, and manufacturing-linked industries. Keystone Strategy’s economic impact report shared at the summit estimated that Amazon supported about 2.8 million direct, indirect, induced, and seasonal jobs in India by 2024 and enabled the digitisation of nearly 12 million small businesses. The company has helped drive over 20 billion dollars in cumulative ecommerce exports through its network. With the new target, Amazon aims to push exports further through its Global Selling programme and the new Accelerate Exports initiative that will connect manufacturers with global markets. This includes partner drives across manufacturing hubs like Tirupur, Kanpur and Surat, and a collaboration with the Apparel Export Promotion Council of India.

Artificial intelligence will play a central role in Amazon’s India strategy. By 2030, the company aims to bring AI tools to 15 million small businesses and provide AI learning to four million government school students through curriculum support and training. Amit Agarwal, senior vice president for emerging markets at Amazon, said the company sees its India growth aligned with the nation’s development priorities and wants to democratise AI access widely. While India’s expansion moves forward, Amazon is trimming its global corporate structure as part of a shift towards streamlining operations and investing heavily in generative AI. The layoffs were confirmed by senior executive Beth Galetti, who cited the need for a leaner workforce while prioritising long-term growth. The contrasting moves highlight India as a major growth engine for Amazon’s future, with jobs, exports, AI integration and digital transformation set to define the company’s next decade in the region.