An iconic feature of Newark’s industrial skyline is being dismantled as ownership of the city’s longtime Anheuser-Busch brewery changes hands. Crews arrived at the sprawling factory complex early Friday morning, signaling the start of work to remove the illuminated eagle that has stood above the brewery for decades. The towering sign, visible from surrounding neighborhoods and major roadways, has long been associated with the facility and has become a familiar sight for generations of residents.
Large cranes were positioned around the site as workers began preparations to detach the eagle from its longtime perch. Company representatives confirmed that the removal process would take several days to complete, depending on weather conditions and technical requirements. Once removed, the sign will no longer be displayed at the Newark location, bringing a visible end to an era for the brewery and the city’s industrial identity.
The eagle has been a defining symbol of the Newark facility, reflecting both the brewery’s presence in the region and the broader legacy of beer manufacturing in New Jersey. For many residents, the sign served not only as corporate branding but also as a navigational marker and a reminder of the city’s manufacturing roots. Its removal underscores the impact that ownership transitions can have on longstanding landmarks tied closely to local history.
Anheuser-Busch recently finalized the sale of the Newark brewery as part of broader changes within the beer industry, which has seen companies reassess operations, consolidate facilities, and adapt to shifting market demands. While the company has not detailed future plans for the site under new ownership, it confirmed that the iconic sign will not remain in place following the transition.
Amid concerns about the future of the workforce, the company stated that all current employees at the Newark brewery will be offered full-time positions at other Anheuser-Busch facilities. Officials emphasized that the move is intended to ensure continued employment for workers affected by the sale, even as operations at the Newark site change. Employees are expected to be provided with information regarding relocation options and timelines in the coming weeks.
The brewery has long been a significant employer in Newark, contributing to the local economy and shaping the character of the surrounding area. Over the years, its presence has been intertwined with the city’s industrial growth and its subsequent transformation. The removal of the eagle sign, while symbolic, highlights the broader shifts taking place across traditional manufacturing sectors nationwide.
As the cranes continue their work and the eagle is gradually taken down, many residents are reflecting on what the landmark represented. For some, it is a moment of nostalgia tied to memories of the city’s past, while for others it signals the inevitable evolution of industries and urban landscapes. The skyline will soon look different, but the history associated with the brewery and its iconic symbol will remain part of Newark’s story.
