In a startling yet candid message to his team, Fiverr CEO Micha Kaufman has issued one of the most direct corporate warnings about the future impact of artificial intelligence on the global workforce. Shared publicly by Neatprompts CEO Aadit Sheth, Kaufman's internal email has gone viral, sparking widespread conversation about how AI is not only transforming industries but also putting countless white-collar roles at risk including those at the very top.

“AI is coming for your jobs. Heck, it’s coming for my job too,” Kaufman wrote in the email, not attempting to soften the blow. His statement comes at a time when automation and AI tools particularly large language models and generative AI are being integrated into workflows at an unprecedented pace, affecting professions that once seemed insulated from technological disruption.

Professions Under Threat

Kaufman’s email does not sugarcoat the potential consequences. He explicitly called out eight major job roles that he believes are most vulnerable to AI disruption:

• Programmers

• Designers

• Product Managers

• Data Scientists

• Lawyers

• Customer Support

• Salespeople

• Finance Professionals

His argument is grounded in the rapid progress AI has made in simplifying tasks that once required human skill and judgment. Simple or repetitive work is already being automated. But now, even complex, nuanced tasks are becoming manageable through tools like generative AI, custom-coded assistants, and workflow automation platforms.

The Urgent Call to Upskill

Despite the grim tone, Kaufman’s message is not entirely bleak. In fact, he frames it as a wake-up call rather than a warning bell. He strongly advises employees across industries to adopt a proactive approach by immersing themselves in AI tools and platforms relevant to their fields. According to him, those who don’t adapt and reskill could become obsolete within months.

He gave specific examples of AI tools professionals should start using immediately:

• Cursor for coding and developer support

• Intercom Fin for automating customer service interactions

• Lexis+ AI for legal professionals dealing with complex documentation

Kaufman emphasized the need to identify internal AI-savvy team members, rethink productivity benchmarks, and incorporate large language models into everyday tasks. He even went so far as to declare, “Google is dead,” stressing that traditional search methods will become outdated in a world driven by effective prompt engineering and AI fluency.

Not Optional, But Necessary

Perhaps the most critical takeaway from Kaufman's message is his belief that AI adoption is no longer a choice it’s a necessity. Companies, he says, should stop viewing growth solely through the lens of increasing headcount. Instead, they must focus on maximizing the efficiency and capability of current teams through intelligent integration of AI.

“Before thinking of hiring, think of how to optimize output with your existing workforce using AI,” he noted, underscoring a shift in how organizations must approach productivity in the coming years.

A Broader Trend

Kaufman's stance reflects a growing consensus within the tech and corporate sectors: that AI is not a far-off threat but a present force reshaping the landscape of employment. What makes his statement especially impactful is its directness. Unlike many corporate leaders who speak about AI with optimism and hedging, Kaufman names the risk and the path forward without ambiguity.

His comments have ignited debates across LinkedIn, and professional forums. Some praise him for his honesty and foresight; others worry that such language could incite panic. Regardless of one’s stance, it’s clear that his message resonates because it speaks to a very real tension: how do we prepare for a future that’s already here?

The Fiverr CEO’s viral email may seem harsh, but it's aligned with the reality many are beginning to face. Automation is no longer limited to factory floors. AI is reshaping digital jobs, creative roles, and even high-level executive functions. The choice professionals now face is clear: upskill, adapt, and evolve or risk being outpaced by the machines that never sleep.

In the world Kaufman envisions, survival is tied not to title or tenure, but to how well one can learn and leverage the tools of the future. The AI revolution isn’t coming. It has already begun.