Yash Raj Films’ upcoming mega-action film War 2, starring Hrithik Roshan and Jr. NTR, has already made headlines even before its release by setting a new benchmark in the North American market. In a historic moment for Indian cinema, War 2 became the fastest Indian film ever to surpass USD 100,000 in pre-sales achieving this milestone in just seven hours. This record beats the previous one held by Jr. NTR’s Devara, which took over eleven hours to reach the same figure earlier this year.
The film is a significant entry in the expanding YRF Spy Universe and has been marketed with a “less is more” approach to preserve suspense and enhance the theatrical experience. Directed by Brahmāstra filmmaker Ayan Mukerji, War 2 also features Kiara Advani as the female lead. The buzz around this trilingual release scheduled to hit theatres on August 14th in Hindi, Telugu, and Tamil has been building steadily, and this latest record has only intensified the anticipation.
With fanbases of both Hrithik Roshan and NTR Jr. fueling the hype, War 2 is on track to become one of the highest-grossing Indian films internationally. The North American pre-sales achievement serves as a strong indicator of its global box office potential. The film’s strategic promotional tactics and action-packed expectations have made it one of the most awaited releases of 2025.
